How to Upload Fb Live to Youtube

Since its debut in 2016, alive streaming video has exploded in popularity. In fact, 82% of people would adopt a live video over reading a social post. It offers the opportunity to forge a more than authentic and valuable connection with audiences.

Information technology's no surreptitious that livestreaming has taken off in a major way. In fact, the full number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking reward of the popularity of live streaming. Now, ane in every five videos on Facebook is alive.

In this post, nosotros'll walk through:

• How to broadcast on Facebook Live via your mobile device
• How to go alive on Facebook from a desktop
• How to clarify your alive video'southward performance
• Tips and tricks for getting the most out of the platform

What is Facebook Live?

Facebook Live is a Facebook feature used to broadcast real-time video to Facebook. Live broadcasters tin employ this content to engage their audience during moments and events that are important to them. Going live provides real-time date and can help increase exposure and build relationships with your audition.

Facebook Live is a characteristic of Facebook that lets users livestream directly to the social network platform. Viewers can react, share, and comment during the stream. A recording of the video is too published to the page or profile so it tin be watched again later.

Why are marketers getting so excited most Facebook Alive? Because it's a fun and fairly simple way for them to utilise the ability of video to communicate their brand stories and build authentic relationships with fans and followers — in existent-time.

Nonetheless, for such a elementary concept, Facebook Live has a lot of lilliputian nuances that marketers will demand to acquire if they want to go the most out of the platform. This guide will help you learn the all-time tricks that tin make a big difference in how many people encounter your live circulate, how they appoint with it, and how it performs.

Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. Nosotros'll go over how to broadcast from mobile and desktop devices in the sections below.

How to Use Facebook Live

Facebook Live videos are public, so viewers tin can scout on any device where they have access to Facebook simply don't demand an account. Users tin can get alive on Facebook from a profile, a Page, a group, or an event. Starting a livestream from the app versus a web browser volition be a fiddling different, check out the instructions for each below.

How to Go Alive on Facebook From the Facebook App

Step 1: Become to the profile, Folio, group, or upshot where you want to go alive.

Footstep ii: Click What's on your mind? if you're on a profile and Create a post if y'all're on a page. This should open the postal service options.

Step iii: Click Live video in the post options.

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Step 4: Tap where information technology says Tap to add a description to add information about the video.

Step 5: Utilise the buttons on the bottom to configure the settings and any features or tools you want to utilize during the stream.

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Step 6: Tap Start Live Video when you lot are ready.

How to Go Live on Facebook From a Spider web Browser

Step one: On your Facebook homepage, you should see a Live or Live Video option. If you are on a profile, it will be under What's on your mind? If you are on anything else, it will exist under Create Post. The icon will expect like ane of these below.

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Stride ii: Cull to simply Go alive or to Create alive video issue.

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Footstep iii: And so, choose details for your video. These include a start time, a championship and clarification, who to invite as a co-host, and various audio and video controls.

Step 4: Click Go Live in the bottom left corner when you are fix.

Facebook Live Tools

Facebook offers a lot of features for y'all to farther connect with your audience during your circulate. Utilizing these tools volition help heave date and create the best possible experience for your viewers. Y'all can mix and match them to serve your stream in the all-time manner for your business organization.

• Live Polls: You lot can create a live poll beforehand to share when you become live. Then, yous can run across your audition'southward responses in real-time during the stream.
• Featured Links: Adding one or multiple featured links to the stream to promote your website or other sources.
• Live in Stories: These permit you to share your streams straight to Facebook Stories to reach more of your audience.
• Alive Comment Moderation: Manage the conversation that happens in the comments of your livestream. You can limit who is allowed to comment and how oft with this characteristic. And, you can even choose a specific viewer to also moderate comments on your behalf.
• Front end Row: This feature allows you to highlight your top fans in a special section of your stream. Y'all can give them a special shoutout to bear witness appreciation for them while you lot're alive.
• Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges past interacting with your content, whether it's sending "Stars" or tuning in to your Facebook Alive videos.
• Donations: Qualified pages in certain locations can add a "Donate" button to their live video. Nonprofits using Facebook'due south payment platform don't have to pay a fee, so they get 100% of the donations.
• Live With: This is a co-broadcasting characteristic that allows yous to host your Facebook Live video with multiple guests.
• Live Shopping: If you have products for sale on Facebook, this feature allows yous to add together production listings to characteristic during your livestream.

For more assist with going live on Facebook, check out this video! And don't forget that a recording of the livestream is too published to the platform where you went live. Having that content is great because y'all can download and repurpose it for farther use.

How to Clarify Your Live Video'south Performance

How to Access Video Analytics on a Facebook Business concern Folio

Stride ane: To get started analyzing your Facebook Live broadcasts, head to the Insights tab in the left-hand cavalcade of your make'south Facebook page:

Step 2: Select the Videos section of your analytics.

Footstep three: From there, scroll down to the Top Videos section and choose a video from that menu to wait into. (Note: We didn't have any videos posted to the page nosotros used in this example. If yous do have videos, you lot'll see them appear here.)

Now, let's swoop into the nitty-gritty.

The functioning analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.

• For Pre-recorded videos: Facebook lets you analyze minutes viewed, unique viewers, video views, 10-second views, average % completion, and a breakup of reactions, comments, and shares.
• For Facebook Live videos: Facebook lets you analyze all the metrics listed in a higher place, plus meridian live viewers, total views, average watch time, people reached, and the demographics of who watched your video.

In addition to all of these static numbers, you can click into each metric to see how it inverse over time when the video was live. For instance, if we click into Height Live Viewers, nosotros'll see this interactive graph of video viewers over time:

You tin even see who your typical viewer was during your broadcast, based on their Facebook profile information:

Now that y'all've got the steps down, let's get into some tips and tricks.

The last thing y'all'd want is to starting time a live video so exist lost. It's live, so there are no do-overs or chances to start over. So, gear up yourself or your host as much as possible. Outline what the video will entail and follow the rest of the tips below. Too, bank check out these great examples of Facebook Alive videos from various companies.

There are a lot of footling things you tin can do to squeeze the most out of your Facebook Live videos.

1. Brush up on Facebook Live best practices.

Marketers have so much opportunity to reach a wider audience on Facebook Live, so it's worth committing to learning how to run a Live effectively.

In our detailed Marketer's Guide to Facebook Live, we encompass essential all-time practices on how to plan, run, and analyze the results of a concern-run Facebook Live. Download the ebook to brush upwards on these all-time practices.

2. Test out live video using the "Simply me" privacy setting.

If you want to play around with live broadcasting without actually sharing it with anyone else, yous tin change the privacy setting and so you're the only ane who can encounter information technology — just like with whatsoever other Facebook post.

To switch to Only me, wait for the privacy settings. So, yous should encounter the options and be able to select Only me from this list below.

3. Space out alive videos with other Facebook posts.

The art of the organic reach on Facebook has changed over time, but y'all can still take advantage of it. A large style to accomplish this is to maintain a mixture of regular Facebook posts and Facebook Live videos. The alive videos are the major pull, every bit they tend to garner more engagement. So, spacing them out will maximize the organic achieve of all of your posts.

4. Continue reintroducing yourself.

When you start outset the video, take a infinitesimal to introduce yourself and what the video's about. But keep in mind that when you beginning showtime live streaming, yous may take nix people watching. Even a few seconds in, you could merely have a handful of viewers. As people observe your video on their News Feeds, they'll join in — but that means you'll want to reintroduce yourself a 2nd, third, and even a quaternary time to catch people upwardly.

five. Brand the video visually engaging.

You accept to be visually engaging — not just at the very get-go of your broadcast (although that'll be important for when folks view the video later on), but throughout the video every bit more and more people join in.

The more visually engaging you can be, the more than you tin can entice people to stick around. That means keeping the camera moving and not simply sitting in 1 place.

Not merely will you lot get more than viewers this way, but you lot'll besides get your broadcast ranked higher in other people'south News Feeds. Facebook started monitoring signals of video engagement — like turning on the audio, switching to full-screen manner, or enabling high definition — interpreting that equally users enjoying the video. Every bit a result, they've tweaked the algorithm and then videos that people engage with in these means will appear college upwardly on the feed.

6. Make it spontaneous.

What makes a live video special? The spontaneous, interactive nature of it. People love the ability to interact, and they love the novelty of viewing someone in a live moment when annihilation could happen. In many ways, it's the new reality Television set.

These moments are what make live video special, and they're exactly what differentiates it from scripted, edited, or otherwise pre-recorded videos. Embrace the platform. Banter is ever, always adept.

7. Don't worry about mistakes or stutters.

Spontaneity works — fifty-fifty if your Facebook Live doesn't get according to plan.

Let's face it, we're all human. And when humans and technology mix, there can sometimes be technical difficulties.

If you're recording a live video, things might go incorrect — your equipment could malfunction, you could lose your train of thought, or yous could go photobombed by a random passerby. You can't call "cut" if things happen — yous have to roll with them and proceed filming and talking.

The good news? These things aid go on your broadcast human and real. If you wobble your phone while filming, laugh and telephone call it out. If you lot forget what yous were saying, brand a joke. The key is to keep the circulate like a fun conversation, so if mistakes happen, keep it light and proceed the lines of communication open with your viewers.

For example, if you make a mistake during your Facebook Live, ask viewers to write in the comments if they've made the aforementioned error, too.

8. Encourage viewers to Like and share the video.

One of the master means Facebook's algorithm ranks a mail is by how many people Like and share it. The more than people who Like and share your live circulate, the more information technology'll show upwardly in people'due south News Feeds.

But when people are watching a video, they may be more distracted from Liking and sharing information technology than they would a text or photo mail. (That's something the folks at Facebook noticed virtually video content early on, which is why they began monitoring other video appointment signals likewise, similar turning on the volume.)

nine. Engage with commenters, and mention them by proper name.

The number of comments on your broadcast is another mode to get Facebook to give information technology a college relevancy score, making information technology more likely to show up on people's News Feeds. So encourage your viewers to comment, and engage with people who are commenting past answering their questions and calling them out past name. Not just volition information technology get more than people to annotate, but it's also a fun way to include your viewers in the live experience, which could make them stick around longer.

Plus, your audience will be thrilled to hear y'all mention their proper noun and answer their questions when you lot are live.

10. Have someone else watching and responding to comments from a desktop computer.

When you lot're the one holding the camera for a Facebook Live video, it's really difficult to see the comments popping upward on the mobile screen. If the comments are coming in fast, it'southward particularly like shooting fish in a barrel to lose sight of them as they disappear beneath the fold. Plus, you lot're probably occupied by recording and entertaining viewers.

Because of this, it'due south always a practiced idea to have an additional person logged into the primary account to monitor the comments on a desktop calculator. That way, they can have care of responding so the person recording the video can concentrate on creating a great experience.

eleven. Subtitle your circulate in the comments section.

Your viewers may be tuning in and out to watch your video during the work solar day, or they might merely be watching your video without sound. Either fashion, periodically subtitling the video in the comments department is a great way to keep people engaged. This also allows people who are tuning in late to catch up on what's going on.

12. Ask viewers to subscribe to Facebook Live notifications.

In addition to request for Likes, shares, and comments, ask viewers to subscribe to live notifications. To practise that, all viewers have to do is click the modest, downward-facing arrow in the pinnacle right-hand corner of the live video mail, and choose "Plough On Notifications."

You can as well inquire them to Similar your make on Facebook, which volition arrive more likely that they'll be notified of your adjacent alive broadcast.

thirteen. Broadcast for at least ten minutes.

As soon equally you begin recording your alive video, y'all'll get-go slowly but surely showing upwards in people's News Feeds. The longer you broadcast — especially equally Likes, comments, and shares start coming in — the more than likely people are to discover your video and share it with their friends.

Considering timing is such an important factor for date in these live videos, we recommend that you go live for at least 10 minutes, although you can stay live for upwards to ninety minutes for a given video.

14. Say bye before catastrophe your video.

Before yous end your live broadcast, be sure to finish with a closing line, like "Cheers for watching" or "I'll exist going alive again soon."

xv. Add a link to the description later.

One time you've finished the alive broadcast, y'all can always go back and edit the description, modify the privacy settings, or delete the video, just like yous would any other post.

You can add a trackable link to the clarification in the post, which can direct futurity viewers to your alive video series page, the site of whatever campaign you're using the video to promote, or somewhere else.

We promise this has been a helpful guide. We'll keep you posted with any new developments and tips for connecting with your audience in more absurd means.

Use Facebook Live to Its Full Potential

Social media may have been invented for fun, but it'southward grown into an essential business tool. Facebook as a social network is particularly valuable for the ways information technology lets y'all connect to an audience, and Facebook Live is a neat extension of that. Utilize it to the benefit of your business as a way to promote your production, build make awareness, or grow your audition.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.

Originally published Dec 31, 2021 7:00:00 AM, updated December 31 2021

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Source: https://blog.hubspot.com/marketing/facebook-live-guide

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